Chair of Trustees
A promising career in fashion design was cut short when Vicki discovered she couldn’t draw. Encouraged by her mentor Paul Smith to write her ideas down instead, Vicki soon found her way into the world of advertising.
Vicki has spent over 15 years developing campaigns, thoughts and ideas for agencies including Wieden + Kennedy, Mojo and Amsterdam International before joining Grey London to work on briefs as diverse as full fat butter and the British Heart Foundation.
She has collected more than 35 major awards for her BHF ‘Hands only CPR’ Vinnie Jones campaign – which has now saved more than 50 lives (and counting) – while The Angina Monologues, also for the BHF, earned her a coveted British Comedy Award.
The IPA has named Vicki one of advertising’s Women of Tomorrow, Business Insider voted her one of the 10 most influential women in advertising, and she is active in both WACL and SheSays. 2016 saw her take the Chairmanship of the Creative Circle Awards – becoming the first female chair in its history – as well as judge the Cannes Glass Lions.
Mark Waites was born in Leeds, England. There he got an education, an accent and a football team.
He is co-founder of Mother – Campaign magazine’s ‘Agency of the Decade’.
Mark started his career so long ago that it’s now embarrassing to admit.
Here’s some stuff he’s proud to boast about:
In ’94 he rode a motorcycle from Alaska to the tip of South America.
A short film he wrote and directed was accepted into over 60 film festivals around the World in 2003/4 and picked up ‘Best Short’ in six of them.
In 2008 the British Television Advertising Awards gave him their ‘Outstanding Contribution to the Industry’ distinction.
2009 Mark and his creative partner Robert Saville were Campaign magazine’s ‘Creative Directors of the Decade’
For 2008 & 2009 he was Honorary Chairman of the Advertising Club of New York ANDY Awards
His story telling project can be found at supposedhistories.com
He lives in London with Kate and their two daughters.
Caroline has worked at most of London’s top agencies, including BBH, Mother, W+K, and now Grey. She had lead award-winning work across many world-famous brands including Levi’s, Cadbury’s, Schweppes, Honda, Boots, Google and Coca Cola.
Most recently she was Deputy ECD at BBH London, leading the Tesco business, as well as overseeing the creative department and being the creative voice within the London management team.
In April 2017, Caroline joined Grey London, as Co-CCO alongside Vicki Maguire.
Caroline is a caring, sharing, incredibly collaborative creative leader and she takes great pride and joy in developing fresh, innovative work, that works.
She is also passionate about discovering and developing young talent, and a very active voice in the push for diversity and equality within the creative industry and beyond.
Founder & Executive Creative Director
After studying Art at Chelsea College of Art, Trevor entered the world of advertising and has since been responsible for some of the most talked about and innovative advertising of our era. At HHCL & Partners, Trevor created the multi award winning Orange Tango campaign. He followed this with equally renowned campaigns for Apple Tango, Martini, Golden Wonder Pots and more recently Haribo. It was during this time that Trevor first started directing his own work.
In 1995 he set up Quiet Storm, the first agency to write, direct and produce its own work under one roof; to this day it is still one of the very few agencies where the creatives direct their own work. Both Trevor and Quiet Storm have won multiple awards for their work and contribution to the industry. Trevor has also been recognised in influencer lists including Debretts 500, Campaign A List and Drum Top 100 Adverati (where he was number 4 in 2014).
Trevor is renowned for his contribution to society and for encouraging future talent. He has chaired the Institute of Practitioners in Advertising (IPA) Ethnic Diversity Forum and, notably, he set up “Create Not Hate” to tackle gun crime by getting disenfranchised youth into advertising and creative projects. For his efforts he has received an OBE for his charity and services to advertising.
Peter Souter is the former Executive Creative Director of AMV BBDO, the former president of D&AD and the former screenwriter of ITV’s ‘Married Single Other’. In 2013, he got bored of being ‘former’ and is now to be found throwing his considerable energy into being the current chairman of TBWA/UK and developing a new show for BBC1 called ‘In Your Dreams’.
Leo Burnett London
With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide.
She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up their first in-house creative agency, production company and design studio.
During this time, the network regained the no.1 position in the UK, created its most successful global formats and content in the X Factor and Downton Abbey, and won the prestigious Channel of the Year for the first time in their history, as well as numerous BAFTA’s and the Rose D’Or.
Chaka then spent a number of years at leading independent agency Mother, running a number of accounts and building their content ability, before joining Leo Burnett.
She has worked on countless brands including McDonalds, Boots, Coca Cola, Kellogg, Co-op, NSPCC, Stella Artois, Agent Provocateur and Adidas. Highly awarded amongst all the major honours, Chaka has overseen Leo Burnett London be named Agency of the Year 2016 by Epica and Direct Agency of the Year 2016 by Campaign, as well be part of the most awarded network in the world (according to AdAges 2015 Awards Report).