Peter Souter

How to write to add Drama

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“You can’t sell if you don’t have people’s attention. You can’t keep attention without drama. And there’s no drama without conflict. So. Let’s talk about entertaining conflict…”

Peter has written award winning ads, stage plays, radio dramas and TV shows. Find out what they all have in common.

 

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Mark Waites and Raine Allen Miller

Be Yourself

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In advertising we have to tell the truth, and it starts with you telling your truth. Putting your own lives and experiences into your work makes for a more genuine connection with your audience.

 

Mark Waites – Co-founder at mother

 

Raine Allen Miller – Director at Somesuch & Co

 

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